I love local. In the last year I moved back to Decorah after living in Minneapolis, and began working at the Chamber of Commerce. This change completely reshaped my perspective on what it means to shop local, give local, and invest local. There are all kinds of facts and figures explaining the positive impact that local dollars have on a community. When Ben Grimstad spoke about the role of Decorah Bank & Trust at the December YP event he didn't just throw out a bunch of numbers; he told a story.
I’m not going to give away all the good details because you will have to attend a YP gathering for the inside scoop, but I will say that Ben’s story is compelling because it defined the purpose of a community bank. A community bank, like all banks, is focused on growth, however this growth isn’t limited to just money. Growth can be measured by the number of new businesses financed, or satisfied employees, or solar panels installed.
Ben made banking relatable to each and every person sitting in T-Bocks Upstairs. When I think of businesses that foster community, my mind typically goes to the neighborhood grocery store, coffee shop, or brewery. A bank that is focused on a variety of growth metrics achieves success by investing in these community cornerstones. My perspective on investing in the local economy continues to evolve and now includes: shop local, give local, and bank local.
I really can’t remember the last time (if ever) I was excited about a bank, but I am now!
*Book recommendation: Think Big, Act Small by Jason Jennings