Big Driftless is a retail shop in downtown Decorah that specializes in handmade outdoor gear. Owner Cody Whittle designs and creates quality goods that promote adventure, appreciation for wild natural places, and a life well lived, right here in the Driftless Area. According to Cody, “It’s a lifestyle brand for those who love our little spot on the planet, from our shires in the coulees, to the bigger river cities and beyond. It’s for people doing big things in the Driftless Area. This is Big Driftless.”