The Hatchery is an iconic part of Decorah’s historic downtown. What started as a literal chick hatchery over 100 years ago is now an outdoor recreation staple.
Owner Nathan, is bringing world-famous brands for an active outdoor lifestyle to all those who visit.
Whether hiking the trails, paddling the rivers, traveling to far-flung destinations, or enjoying the driftless region, the Hatchery has high-quality clothing and gear to make outdoor adventures more enjoyable. The Hatchery features brands such as Patagonia, Smartwool, Prana, Chaco, Darn Tough, and many more premium brands for an active outdoor lifestyle.
As avid adventurers themselves, the shop staff would be happy to provide ideas and directions for local outdoor activities to help visitors and local enjoy the area.